UK fashion brand Club L London installs complete Findify suite on their Shopify store

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Established in 2007, top UK merchant Club L London has fast become the go-to online destination for the confident, glamorous, fashion-savvy female in search of something extra special.

Figure-flattering designs, body-contouring fabrication and, of course, quality are at the heart of the brand which is renowned for its statement designs, iconic silhouettes and exquisite embellishments.


Club L London’s high standards and meticulous attention to detail extends into all aspects of the business, however – including its tech stack. 

And, as the best and most reliable Shopify marketplace app offering a highly advanced Site Search and Personalization software solution, Findify was the top choice for Club L London. 

Using Site Search and Personalization to increase ecommerce revenue and improve the shopper journey 

Findify’s intelligent Personalized Search solution enables online shoppers in finding their preferred items quicker and easier. Search queries will have autocomplete options (with the option to have an embedded ‘Add to Cart’ function) while advanced spelling tolerance will ignore spelling mistakes and provide instant results while typing. 

This swift and dependable solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster. 

Findify’s autocomplete function (which is part of the Personalized Search solution) in action for Club L London.

Findify’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules. 

It is possible to customize almost every aspect of the solution: product card look and layout, information contained on product card, layout of the filters, the filtering options and colour swatches, and much more. As can be seen below, Club L London has opted for customized product cards, and has chosen a horizontal filtering rather than the more conventional vertical design. 

It is also possible to integrate with other complementing solutions here (and, indeed, across all three Findify solutions) such as currency converters and wishlist apps – while at the same time keeping the solution running at a lightning fast pace. 

Within Findify’s Smart Collections solution, filters can appear vertical or horizontal, whichever the merchant desires. The horizontal version can be seen here on Club L London’s site, complete with the merchant’s custom filtering options. 

Finally, the Recommendations solution identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Bought Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This reliable ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.

The full suite also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, trustworthy, and actionable, insights.

Findify’s ‘Frequently Bought Together’ recommendations widget in operation on Club L London’s Shopify store. 

Findify CEO welcomes yet another leading UK fashion retailer

“Club L London is a really great brand and they have extremely high standards – which is why it is so fantastic to have been selected by them. We’re very happy to have them with us,” said Findify CEO Philip Nobel. 

“While most of our Shopify clients are based in North America, Findify has been increasingly strong in the UK recently. It’s a very welcome trend for us and we are going to ensure it continues.”

For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To read more about Findify and Shopify, click here.

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