A company started by gamers, for gamers, Inked Gaming first spawned into existence in 2011, offering highly customized playmats.
Founders (and friends) Thomas and Jeff have continued to level up the business ever since, changing the name from Inked Playmats to Inked Gaming and adding more and more products with every passing year.
This dedication has paid off – with more than 13,000 five-star ratings, the company is now widely regarded as the best playmat provider in the entire industry.
Inked Gaming’s success is more than just luck, however – it’s the result of playing the ecommerce game skillfully, and strategically.
The most recent move made by the company lies in its integration with top site search and personalization provider, Findify.
As the best and most reliable Shopify marketplace app offering a highly advanced Site Search and Personalization software solution, Findify was the top choice for Inked Gaming and its leading US web agency Fuel Made.
Fuel Made team praises Findify service following smooth agency integration
The full Findify suite is now live on Inked Gaming’s website, helping their customers find their preferred products quicker and easier, as well as inspiring new product discoveries.
“Findify not only provided a seamless technical integration but also did an incredible job of matching the custom design of our collection pages all while increasing product discoverability on the site,” explained a member of the Fuel Made team.
“Their integration will allow users to search a myriad of ways to find exactly what they’re looking for far more quickly than they were able to before.”
Using Site Search and Personalization to increase ecommerce revenue and improve the shopper journey
Findify’s intelligent Personalized Search solution enables online shoppers in finding their preferred items quicker and easier. Search queries will have autocomplete options while advanced spelling tolerance will ignore spelling mistakes and provide instant results while typing.
This swift and dependable solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster.
Findify’s autocomplete function (which is part of the Personalized Search solution) in action for Inked Gaming.
Findify’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules.
It is possible to customize almost every aspect of the solution: product card look and layout, information contained on product card, layout of the filters, the filtering options and colour swatches, and much more. Notably, Inked Gaming chose to include colour swatches directly on its customized product card. In addition, as can be seen below, the company also opted for customized horizontal filtering rather than the more conventional vertical design.
Within Findify’s Smart Collections solution, filters can appear vertical or horizontal, whichever the merchant desires. The horizontal version can be seen here on Inked Gaming’s site, complete with the merchant’s custom filtering options.
Inked Gaming is also making great use of Findify’s Banners filter, adding their desired messaging to the top of certain Search results in order to push specific strategies:
Finally, the Recommendations solution identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Bought Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This reliable ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.
The full suite also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, trustworthy, and actionable, insights.
Findify’s ‘Customers Who Viewed This Ultimately Bought’ recommendations widget in operation on Inked Gaming’s Shopify store.
‘A truly unique integration, complete with beautiful customizations and features’
“At Findify, we always welcome every new client with open arms, though it is always particularly satisfying to work with clients who have agencies. In this case, we worked closely with our US partner Fuel Made. It has been fantastic to work with them on this integration of our solutions,” said Findify CEO, Philip Nobel.
“The end result is a truly unique integration, complete with beautiful customization and features – from the clean and stylish horizontal filters, to Inked Gaming’s great use of our Banners functionality. We are extremely proud of this project, and we are delighted to showcase it.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To read more about Findify and Shopify, click here.
