Top Swedish agency Made People installs full Findify suite for Centra merchant SWIMS

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SWIMS’ origin story can be traced back to New York City at the turn of the century. A Norwegian design student, Johan Ringdal, became known for always wearing his grandfather’s old galoshes. Fellow students noticed and thought it was strange, but also cool. 

When he graduated, Johan decided he wanted to create a modern galosh – a reimagining of the functional shoe covers he had been wearing for the last few years. And so, in 2006 with galoshes in four different colors, SWIMS was born. 

Fast-forward to the present day and SWIMS is a force to be reckoned with, offering a wide range of modern, functional, and great-looking products, living in the cross section of style and activity. It offers footwear, apparel, accessories, and more. 

Now aiding them in their ongoing ecommerce journey is top site search and personalization software provider, Findify. 

Made People team praises Findify service following SWIMS integration

The full Findify-powered suite, as integrated by leading Nordic agency Made People, is now live on SWIMS’ website, helping their customers find their preferred products quicker and easier, as well as inspiring new product discoveries. 

“Findify has a very versatile and powerful set of capabilities which is why we’ve streamlined them into our way of working,” explained Made People co-founder and CTO Jonathan Selander. 

“We have worked closely with the Findify team to achieve great product experiences for clients and have been very happy with the results. Their tech is powerful and flexible, and their customer support is extremely reliable.”   

Using Site Search and Personalization software to increase ecommerce revenue and improve the shopper journey

Findify’s intelligent Personalized Search solution enables online shoppers in finding their preferred items quicker and easier. Search queries will have autocomplete options while advanced spelling tolerance will ignore spelling mistakes and provide instant results while typing. 

This swift and dependable solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster. 

A Findify-powered autocomplete function (which is part of the Personalized Search solution) in action for SWIMS.

Findify’s Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules. 

It is possible to customize almost every aspect of the solution: product card look and layout, information contained on product card, layout of the filters, the filtering options and colour swatches, and much more. 

Filtering options seen in action on the SWIMS website as part of a Findify-powered collection.

Finally, the Recommendations solution identifies ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Frequently Bought Together’, ‘Customers Who Viewed This Ultimately Bought’, and ‘Newest Products’. This reliable ecommerce tool allows retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown.

The full suite also includes advanced analytics, which enables merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, trustworthy, and actionable, insights.

A Findify-powered product recommendation widget on SWIMS’ home page.

‘Pleasure working with top Swedish agency Made People on SWIMS project’

CEO of Findify, Philip Nobel, welcomed SWIMS to the ever-expanding Findify client family, and said it was a pleasure to work once again with their Stockholm-based agency, Made People, on the project.

“We are very much looking forward to our software improving site performance for SWIMS, and to future collaboration with the fantastic team at Made People who are experts at designing stores for Centra merchants,” he said. 

“We’re delighted that Findify has become so strong in the Centra market, and in the Nordic market in general. I think site search and personalization software has become an essential tool for European, and Nordic, store owners, and we’re delighted that so many of them are choosing us to show them what the software can do.”

For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.

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