The California Consumer Privacy Act: How Findify Can Help You Comply

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*Disclaimer: This article is not a substitute for legal advice and should not be interpreted as such. For in-depth information about CCPA and how it relates to you and your business, seek legal counsel.

The California Consumer Privacy Act (CCPA) was signed into law this summer, and comes into effect as of January 1, 2020. 

This new regulation, which has been compared to the EU General Data Protection Regulation (GDPR), essentially changes the way businesses are allowed to collect and process personal information obtained from California residents.

Is Your Business Affected?

Your business is affected by CCPA if it is for-profit, engages with individuals located in California, handles California residents’ personal information, determines the purposes and means of the processing of data, and satisfies one or more of the following conditions:

  • Has annual gross revenues of $25m or more 
  • Obtains, sells, or shares personal information of 50,000 or more California residents, households, or devices annually
  • Derives 50% or more of its annual revenues from selling, sharing, or giving access to California residents’ personal information 

The CCPA also imposes limited requirements on “service providers” – companies that process the personal information of consumers on behalf of a business – and requires them to process the personal information of California residents only as necessary to provide their services. Businesses may also direct service providers to delete consumers’ personal information from their records.

What Data Does Findify Collect?

Clients who have Findify running on their website have the right to know what data we collect on their customers. Thankfully, this is a very simple list. We record what device your customer used to access your site, what city they accessed it from, what they clicked on when they were on your site, what they purchased and a hashed (encrypted) version of their IP address.

Does Findify Sell That Data To Third Parties?

No, we do not sell or share or give access to any data we have collected.

How Can Findify Help Me Comply With CCPA?

Under CCPA, a consumer might contact you to ask to access or delete their data which then also involves data collected by Findify. We are prepared for this, and have recently finished streamlining a process for such requests which will assist our clients in complying with customers’ disclosure or data deletion requests. To learn more about this process, click here

If you have any questions about the topics raised in this email, or would like to discuss them further, please don’t hesitate to email us on

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