Swedish Jewellery store Efva Attling installs Findify search and merchandising

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Efva Attling was only 11-years-old when she crafted her very first piece of jewellery - a thin, silver bracelet, inspired by the elegance of a swan. A few years later, she became a student of Bengt Liljedahl, one of Sweden's greatest silversmiths. 

At the age of 17, however, Efva was discovered by the legendary Eileen Ford, founder of Ford Models Model Agency. Thus began a 12-year modelling career, with prestigious assignments for customers like Vogue and Fendi. 

In 1981, Efva went on to form the pop group X-models, receiving two gold records for the hit song ‘Two of Us’ which she composed and wrote the lyrics for. At this point, Efva was also designing clothes for companies like Levi’s and H&M. 

It was a few years later, in 1996, that Efva returned to jewellery design. She opened her first combined boutique and studio in Hornsgatan in the southern part of central Stockholm, with her pieces quickly becoming must-have items. 

Many famous faces have since been spotted wearing Efva Attling jewellery, including Madonna, Sarah Jessica Parker, Jennifer Aniston, Meryl Streep, Uma Thurman, Angelina Jolie, and Katy Perry.

Today Efva Attling runs nine concept stores, located in Stockholm, Gothenburg, and Malmo in Sweden, and in Helsinki and Espoo in Finland. The brand is also represented by more than 200 retailers worldwide and is also available via a popular online retail store. 

Findify is now complementing the online Efva Attling shopping experience with the addition of Personalized Search, Content Search, and Smart Collections software solutions. 

These solutions are now running on EfvaAttling.com, improving the purchase journey by helping shoppers find their preferred items quicker and easier.

Findify’s lightning-quick autocomplete function in operation on Efva Attling.

What is Findify and what does it do?

Findify is a trusted ecommerce tool, used by industry leaders, which uses advanced AI and machine-learning algorithms to change the order in which each individual shopper sees each product – meaning each user has the most optimized personalized journey, without the need for any manual work on the part of the retailer. 


This reliable personalization software helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.

Which Findify solutions are live on Efva Attling’s site? 

Customers using Efva Attling’s online store will now be interacting with Findify technology when they search through products, content, and collections. 

The most popular Findify solution is Personalized Search. This enables online shoppers to find their preferred items quicker and easier. Search queries will have autocomplete options, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing. 

This swift and dependable solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster. 

Findify’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules. 

Efva Attling’s custom filtering options within a Findify Smart Collection. 

Engaging shoppers at point of purchase with Content Search  

Enriching the shopping experience even further for Efva Attling shoppers is Findify’s brand new Content Search solution. 

This capability enables ecommerce merchants to promote their diverse content and categories to shoppers directly – within both the autocomplete and search results listings. This serves to strengthen the shopper journey, reinforce purchase decisions, and increase shopper loyalty. 

Findify’s brand new Content Search solution in operation on Efva Attling.

Findify CEO welcomes Efva Attling to the Findify client family 

CEO of Findify, Philip Nobel, welcomed Efva Attling to the Findify client family, noting its extensive and highly specialized range of high quality products. 

“This is a fantastic brand, and one we are incredibly happy to welcome into the fold,” said Mr Nobel. 

“This integration is particularly special because it’s one of the first to incorporate our brand new Content Search solution, enriching the shopping experience with content such as blog posts, ‘How To’ guides, and much more. We are looking forward to working further with Efva Attling and continuing to deliver a strong Return on Investment long into the future.” 

For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here

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