Shreve, Crump & Low, North America’s oldest luxury goods store, is latest Findify client with Personalized Search

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Previously known only as Shreve’s, the company grew substantially over the years – persevering through the Great Boston Fire and creating works for figures involved in the US Government, the American Civil War, and the building of the RMS Britannica. 

Today, Shreve, Crump & Low operates three brick-and-mortar stores and also runs a successful online store featuring the finest diamonds, the most unique gemstones, the most valuable watches, and the rarest estate jewellery from all around the world. They also offer one of the finest giftware and home goods collections in the entire US region. 

The latest development in the business’s online success story lies in its integration with Findify, a leading site search and personalization software provider. Findify’s Personalized Search solution is now live on the Shreve, Crump & Low website, helping their customers find the goods they want to buy quicker and easier than ever before. 

Personalized search and filters in operation on

What is Findify and what does it do?

Findify is an advanced ecommerce tool which uses advanced AI and machine-learning algorithms to change the order in which each individual shopper sees each product – meaning each user has the most optimized personalized journey, without the need for any manual work. 

This helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.

The oldest purveyor of luxury goods in North America, Shreve, Crump & Low is responsible for crafting not only the finest high-end jewellery and giftware, but also famous trophies such as the Davis Cup and the Cy Young Award

The family-owned business began in 1796 when watchmaker and silversmith John McFarlane started a workshop in Boston, across the street from Paul Revere, a fellow silversmith and notable figure in the American Revolution. 

What is Personalized Search?

Personalized Search enables online shoppers to find their preferred items quicker and easier. Search queries will have auto-complete options, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing. 

This solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster. 

A powerful way to increase conversion from the first search is also included in this solution, with it being possible to show discounted products already in autocomplete, while search analytics enable merchants to better understand the behaviour of their shoppers, giving them access to extremely valuable, and actionable, insights.

Findify’s autocomplete functionality in action

A warm welcome 

CEO of Findify, Philip Nobel, said he was delighted to welcome Shreve, Crump & Low to the Findify client family. 

“This is a fantastic brand and I have the utmost respect for its long and impressive history, and for the members of the Walker family who are the driving force behind its continued success,” he said. 

“I look forward to seeing our solutions create value for Shreve, Crump & Low, and helping this already well-known purveyor of luxury goods increase their online sales revenue even further.”

For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.

Ready to talk?

Book a non-binding demo session for a detailed discussion at how exactly Findify can help you improve customer experience and drive sales on your e-store.