A new visual preview function for ecommerce Recommendations is set to improve processes for Findify clients and help them create effective upsell and cross-sell opportunities quicker and easier.
Findify’s popular Recommendations ecommerce tool is trusted by hundreds of merchants who want to improve their store’s upselling and cross-selling capabilities.
Now, the leading site search and personalization software provider has made it even easier for clients to work with Recommendations, by implementing a new visual preview function.
The main benefits of this new feature are increased control and heightened simplicity – making it quicker and easier for merchants to configure widgets that are in line with their overall strategy.
“With our new preview function, merchants can now experiment with their Recommendations and see what will populate under which parameters, without having to set the widgets live on their site first,” explained Findify’s Vsevolod Goloviznin.
“Previously, our clients would set up their preferred Recommendations widgets within their merchant dashboard, whether it was ‘Hot Sellers’, ‘Recently Viewed’, ‘Those who viewed ultimately bought’, or any of the other options, but they were not able to see exactly what products would populate in the widget until it went live on their ecommerce site. This new feature will give them a lot more control and make the process simpler for them.”
The feature works in two different ways, depending on what type of Recommendations widget the merchant wants to preview.
For those that do not need any product input to populate, such as ‘Newest Products’ and ‘Hot Sellers’, the preview loads as soon as the merchants clicks ‘Preview’.
For those that require specific product input, such as ‘Customers Who Viewed This Ultimately Bought’, ‘Customers Who Viewed This Also Viewed’, and ‘Frequently Purchased Together’, merchants can click ‘Preview’ and then search for or select a specific product from a dropdown menu. This means they can see what will appear in the Recommendations widget for each individual product.
Viewing Recommendations Previews for specific products
While Mr Goloviznin says that, on the surface, this might seem like a small addition, it will really speed up the creation of effective Recommendations widgets, making life more convenient for merchants.
“I think it’s a great little feature, worth celebrating – especially since it was a request from our merchants. We believe in focusing innovation around areas that are relevant for other users and urge everyone to share their needs with us.”
Findify’s new Recommendations Preview function in action on the Merchant Dashboard.
What are ecommerce Recommendations?
A Recommendations solution allows retailers to maximize their online store’s upsell and cross-sell capabilities. It uses available space in certain areas of an ecommerce store (such as the home page, cart page, product pages, or even any custom page) to offer shoppers additional items they might want to buy.
Findify’s popular Recommendations solution is a powerful ecommerce tool which includes categories such as ‘Hot Sellers’, ‘Recently Viewed Items’, ‘Newest Products’, ‘Frequently Purchased Together’, ‘Customers Who Viewed This Also Viewed’, and ‘Customers Who Viewed This Ultimately Bought’.
A Findify Recommendations widget in operation on the site of Findify client Happy Socks.
Merchants can select to show these widgets on their site without having to manually curate the products shown.
Furthermore, merchants can even freely add Merchandising Rules to tailor what’s shown, without losing the automatization. For example, as a fashion store you can tailor a “complement the look” by removing results from the present category, or even selecting what categories should be featured. The algorithm will then select most relevant products from this defined pool of products.
This solution also includes access to advanced search analytics which enable merchants to better understand the behaviour of their shoppers, giving them access to extremely valuable, and actionable, insights.
For more information on Findify’s powerful ecommerce tools, including personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.
