Our brand new Promo Card: Size Control capability enables merchants to feature bigger-than-usual promotional cards within their product grids. This makes message pushing even more versatile – enabling not only greater visibility for key items but also greater control of how to display them.
Findify’s popular Promo Cards feature enables merchants to promote any desired content directly within their product grid in order to boost brand engagement and increase sales.
With this capability – which is fully customizable as well as being easy and intuitive to use – you can quickly and easily drive brand collaborations, sell out certain products, or even promote special events. You can do all this using an extremely controlled way – with either a wide range or a tight focus.
Findify developers have recently added a brand new ability to the Promo Cards feature. Merchants can now control the size of the card and can choose to insert larger-than-average images into their product grid, giving any campaign an even greater level of visibility.
In the gif below, you can see promo cards with three different sizes profiles. The first (second product featured in the grid shown) is a normal vertical rectangular size, spanning the size of a normal product card. The second, appearing on the far right, is the size of two adjacent product cards, and is thus placed horizontally. The third, seen below on the far left, spans a larger area that would normally feature four (2×2) product cards.
Setting a Promo Card Campaign
Showing promotional cards within dynamic collections and search results can lead to better brand engagement and higher sales.
Findify clients can access the Promo Cards Campaign feature from their merchant dashboard – go to either Search or Smart Collections and then select Promo Cards.
Findify’s merchant dashboard, open on the tab which enables merchants to quickly and easily create their desired Promo Card Campaigns.
Here is where you can quickly and easily create your promo card campaigns. You can upload an image for the card (or have a fixed background) as well as add a title, a description, and a CTA to direct users to any desired promotional page.
In terms of placement, this can easily be controlled from the dashboard. In addition, multiple promo cards can be displayed on the same page. And now you can also specify the size profile of your promo card in the field titled ‘Card Name’.
Choose ‘Card Size 1’ for normal sized cards that are the same size as your product cards. Choose ‘Card Size 2’ for a card that spans the size of two of your product cards. Choose ‘Card Size 4’ for a card that spans the size of four of your product cards.
‘Combining strategy with personalization is the future of merchandising’
Findify CCO, Joakim Amadeus Olsson, praised the developers who have been working on improving the Promo Card Campaigns feature.
“Control of the product grid has always been very important for us, and for our clients.Promo cards allow them to quickly and easily drive their strategic messaging across both search results and category pages – using a method which can be either wide in range or extremely focussed. Merchants have the ability to tailor messages for specific collections/queries OR easily push them on a broader basis,” he explained.
“Products are still ordered dynamically, with each shopper seeing personalized search listings – seeing first what they are most likely to buy – but now with promotional messaging interwoven throughout the experience. The end result is an amalgamation of both human and artificial intelligence, which I believe is the future of successful merchandising in the ecommerce space.”
Mr Olsson went on to praise the work done to afford the merchant even further control over the feature, allowing them to choose from three different sizes of promo cards.
“Giving merchants the ability to control every aspect of the Findify merchandising suite has been a key focus of Findify and, going forward, will continue to be,” he said.
“At the end of the day, merchants are the ones who are best placed to know what strategies will drive their store (or stores) to future success. And we mean to give them control over the tools they need to achieve their goals.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.
