A proudly independent operation, The Union Project began as a self-funded, self-initiated enterprise driven by two recent University graduates.
During their studies, co-founders Chris Capewell and Max Shaw realized they shared a common goal – to evolve the shopping experience available in their hometown of Cheltenham, England.
Upon finishing their studies, the duo did just that – and launched a menswear outlet offering a new, unique style to the previously underserved men of Cheltenham.
Despite a tough economy, The Union Project thrived. After a few years, Chris and Max moved the store to a bigger location, allowing them to branch out into additional areas – design, homeware, and apothecary.
Recently, the focus has been on growing the online side of the business. To that end, the dynamic co-founders recently enlisted the services of Findify, a leading site search and personalization software provider.
Findify solutions in action on The Union Project website, showing products and images in the autocomplete function. Any applicable discounts are also displayed in the autocomplete, increasing conversion from the very first search.
What is Findify and what does it do?
Findify is an advanced ecommerce tool which uses advanced AI and machine-learning algorithms to change the order in which each individual shopper sees each product – meaning each user has the most optimized personalized journey, without the need for any manual work.
This helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
How do these solutions help ecommerce businesses?
The Personalized Search solution means customers of The Union Project will now be able to find their preferred items quicker and easier. Search queries will have auto-complete options, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing.
This solution ensures retailers are always displaying the most relevant products, by re-ordering them using a personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products.
Findify’s Search function in action on The Union Project ecommerce website.
The Smart Collections solution, meanwhile, offers similar benefits, but for collections instead of search.
Personalized product rankings again ensure customers are shown the items that are most relevant to them as individuals, while dynamic filters give shoppers the tools they need to narrow down the products in a collection according to their preferences.
The Smart Collections tool also includes the merchandising rules feature – the ability to complement the AI’s maximization of conversion with alternative strategies such as boosting brand collaborations or items with high margins or stock levels.
Both solutions include search analytics which enable merchants to better understand the behaviour of their shoppers, giving them access to extremely valuable, and actionable, insights.
One of The Union Project’s shoe collections.
Philip Nobel, CEO of Findify, welcomed The Union Project to the growing Findify client family.
“It’s great to see another unique, motivated, and hard-working client from the UK joining us,” he said.
“We have been expanding in the UK recently, welcoming fashion icon Victoria Beckham and jewellery powerhouse Shaune Leane as new clients from that region recently. We’re delighted to add The Union Project to that list, and look forward to working with them to increase their online offering far into the future.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.