Iconic music industry merchant Tower Records integrates full Findify suite for Shopify Plus

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Tower Records first began as a Californian teenage dream. Founded in 1960, enterprising youth Russ Solomon started reselling 78 rpm jukebox records in his father’s Sacramento drug store. From these humble beginnings a behemoth was born.

At its peak, Tower Records boasted nearly 200 stores across 15 countries – and more than $1bn in annual sales. 

Tower stores worldwide became famous for their extensive collections and knowledgeable audiophile staff members, and were popular hangout spots for all kinds of music lovers – even famous ones. 

Indeed, Bruce Springsteen and Dave Grohl were regular visitors, while the Hollywood store was known to open early especially for Elton John’s visits. 

Today, Tower Records is transcending its historic past by creating online and physical experiences.  

Complementing Tower Records’ top quality service and evolution in the digital age, is leading site search and personalization solution Findify. 

All Findify solutions are now running on Tower Records’ online site, which runs on the Shopify Plus platform, improving the purchase journey by helping shoppers find their preferred items quicker and easier. 

How does Site Search and Personalization software improve the ecommerce experience? 

With the Personalized Search ecommerce tool, there are two aspects – search accuracy, and personalization. 

Accuracy is about precision and recall – making the search as smart as possible so that it can return relevant results to the shopper putting in the query. This includes an autocomplete, predicting what they will type as they’re typing, meaning fewer keystrokes for the user. 

Findify’s fast and reliable autocomplete solution in operation on Tower Records’ Shopify Plus-powered store.  

Other aspects include Natural Language Processing – the search being able to tell the difference between products and attributes.

An effective search should also include spelling tolerance, ensuring shoppers get relevant results even if they make a typo, and a zero results workaround – ensuring relevant products come up even if the exact query searched for is not present. 

Personalization, then, is all about the AI algorithm which analyzes the behaviour of the shopper and learns, in real time, what their preferences are – search results are ranked in order of preference. So, if the algorithm learns the shopper frequently needs led lights, or has a preference for a certain colour, this is what they will see more of. 

Findify’s Smart Collections solution, meanwhile, includes personalized product ranking, dynamic filters, and the ability to create merchandising rules. 

It is possible to customize almost every aspect of the solution: product card look and layout, information contained on product card, layout of the filters, the filtering options and colour swatches, and much more. 

It is also possible to integrate with other complementing solutions here (and, indeed, across all three Findify solutions) such as currency converters and wishlist apps – while at the same time keeping the solution running at a lightning fast pace. 

Custom horizontal filtering options running on Tower Records’ online store as part of the Findify Smart Collections solution. 

Findify CEO welcomes music icon Tower Records to the Findify client family

CEO of Findify, Philip Nobel, welcomed Tower Records to the Findify enterprise client family, a development which serves to further solidify Findify’s place as a leading provider of search and personalization solutions for both US-based clients as well as merchants operating on the Shopify Plus platform. 

“Everyone has heard of Tower Records. It is a truly global brand with a huge legacy behind it. We are delighted to have them with us,” he said. 

“We look forward to working with Tower Records long into the future to help them achieve their goals and bring them continuous Return on Investment.” 

For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here. To read more about Findify and Shopify, click here.

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