Findify & Integration utilizes user generated content to boost value for clients in Australia

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Leading site search and personalization software company Findify has launched a new integration with innovative user generated content app

The popular ecommerce tool offered by helps merchants collect video, photo, and text reviews from customers which are then displayed on the merchant’s website, on Google, and on the merchant’s social media accounts. 

Merchants who display these reviews on their site and social media usually see an uplift in conversion within a few weeks – because trust is king in today’s ecommerce world, and informed customers who trust in a brand end up buying more of their products. 

Now, experts at both Findify and have come together to ensure all their solutions work seamlessly together – creating more value for mutual clients who want to sell more and sell smarter, as highlighted in the most recent integration with Australia’s best organic food store, Wholesome Hub. 

Findify and software working seamlessly together on Wholesome Hub’s product results page. 

Neto merchant Wholesome a “great example” of Findify + collaboration

Australian retailer Wholesome Hub began with an altruistic vision – a brand that deals only in products that are organic, vegan, and sourced in-country. 

Today, Wholesome Hub is arguably the best organic food store in the entire country. Their offerings are all cruelty free, ethically made, contain zero waste, and are shipped in the most environmentally friendly way possible. The company even plants trees to offset any carbon emissions generated by their delivery methods.

Aiding them in the online iteration of their sustainable journey are three Findify solutions: Personalized Search, Smart Collections, and Recommendations. The brand also utilizes the compelling user generated content made possible by

Shareable ratings and user generated content highlighted on the homepage of Findify and client Wholesome Hub.

Two state-of-the-art solutions working together to increase ecommerce revenue

To date, has collected more than 12 million reviews for more than 6.4k clients. That’s a lot of user generated content!

One of the top benefits of user-generated content is that it serves as excellent social proof. Seeing content from real customers increases credibility and brings the brand’s promises into perspective.

Joakim Amadeus Olsson, CCO of Findify, explained how important it is to the company that their clients have the most relevant product experience possible. 

“At Findify, we offer an advanced site search and personalization software solution, and every day we talk about positive shopper journeys and relevant product experiences. An integral part of that lies in social proofing,” he explained. 

“That’s why we’ve partnered with, Australia’s leading reviews platform, as we share a common desire – helping merchants to sell more, and sell better.”

Mr Olsson cited the huge and continued success of retail giant Amazon as proof of how influential user generated content, such as reviews, can truly be.

“Displaying this kind of content at key conversion points across a retail website definitely impacts the bottom line for ecommerce merchants. And that doesn’t just mean text-only reviews any more. These days it can mean photo and video as well, which can then be shared on the merchant’s social media pages,” said Mr Olsson. 

“I may be biased here, but I do think that Findify’s leading AI personalization algorithm and advanced site search capabilities combined with the nudging and social proofing services of is a very winning combination.”

* Findify, an advanced AI solution and ecommerce tool which uses machine-learning algorithms to change the order in which each individual shopper sees each product, creates an optimized and personalized journey for online shoppers. For more information on Findify and its solutions (Personalized Search, Recommendations, and Smart Collections), book a demo here* is an innovative solution for ecommerce merchants who want to boost sales showcasing customer reviews and compelling user generated content. For more information, go to

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