Australia’s largest online motorbike parts marketplace, F1MOTO was founded in 2009 by former Formula 1 racing car engineer Steve Ingham.
Steve’s main goal was to help enthusiasts and racers build the bikes of their dreams.
“Knowledge, resources, and parts are the main ingredients for building the perfect motorbike,” says Steve.
“But first you must have the spark of the idea that motivates you to build it, and the courage to chase after it, and never stop until you have the finished product standing before you.”
It was with this standpoint that the online performance parts superstore was born, and Steve has been helping people achieve their dreams ever since – one street bike, dirt bike, enduro bike, trail bike, motorcross bike, race bike, and MX bike at a time.
Today, the multi-award-winning outlet, which runs on leading Australian platform Neto, is a worldwide motorbike parts superstore supporting customers in more than 40 countries around the world.
Now, the latest step in the brand’s journey of success lies in its integration with leading product personalization software provider Findify.
What is Findify and how can we help retailers across the globe?
Findify is an advanced ecommerce tool which uses advanced AI and machine-learning algorithms to change the order in which each individual shopper sees each product – meaning each user has the most optimized personalized journey, without the need for any manual work.
This helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
Following the recent integration, Findify’s Personalized Search solution is now live on F1MOTO’s Neto-powered site.
Findify’s filtering function in action as part of F1MOTO’s search solution
Findify’s filtering function in action as part of F1MOTO’s search solution
The Personalized Search solution means customers of the motorbike parts company will now be able to find their preferred items quicker and easier. Search queries will have auto-complete options, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing.
This solution ensures retailers are always displaying the most relevant products, by re-ordering these products on the search results page using a personalization algorithm.
It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products.
Furthermore, the search analytics included in this solution also enables the merchant to better understand the search behaviour of their shoppers, giving them access to extremely valuable, and actionable, insights.
Philip Nobel, CEO of Findify, welcomed F1MOTO to the ever-expanding Findify client family.
“We are delighted to have them with us. They have a fantastic work ethic and it’s great to be in a position to help them grow their sales even further,” he said.
“F1MOTO also is the latest Neto client to join Findify as part of our recent Australian expansion. We’ve found there is a real need for our solutions in this market, and we are delighted to be able to provide a service that creates so much value for the ecommerce merchants in this region.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.
