Site Search now 45-58% Faster for Findify Merchants in Europe and Australia Following Local Data Center Expansion 

Findify has expanded into European and Australian data centers
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Continuing its focus on site speed and optimization, Findify has now launched additional data centers worldwide.

Continuing its focus on site speed and optimization, Findify has now launched additional data centers worldwide. This move has already resulted in speed improvements for Findify clients (search is now 58% faster for Australian merchants, and 45% faster for European merchants), has enhanced the user experience, and has firmly established Findify as a key international player. Findify also recently translated its dashboard into three additional languages.

As a leader in the search, merchanidzing, and personalization space, Findify understands the importance of speed and performance for its online merchants. With its new, expanded data center presence, Findify is now able to serve clients locally from three strategic locations worldwide. These data centers are located in the heart of the United States in Iowa, in the bustling European hub of The Netherlands, and in the vibrant city of Sydney, Australia. By ensuring that clients are served from nearby locations, Findify has significantly reduced latency and improved the overall user experience. 

Joakim Amadeus Olsson, Findify’s Head of Product, emphasizes the significance of this development.  

“Findify’s goal has always been to provide the best possible experience for both merchants and their customers. Following the acquisition of Findify by Maropost, we were finally in a position to dedicate the appropriate resources towards achieving this. Expanding the data center infrastructure and migrating from AWS to GCP are only the first steps along this path” he explained. 

“Going forward, the improved site speed and reduced latency resulting from this successful expansion will have a tangible impact on customer engagement and conversion rates.” 

Built for Global Merchants 

In the fiercely competitive ecommerce landscape, every millisecond counts. Findify recognizes the importance of site speed as a crucial factor in ensuring customer satisfaction and driving conversions. While some competitors struggle with limited data center coverage, Findify now boasts a comprehensive network of data centers in locations across the globe. 

Mr Olsson further highlights the advantage of Findify’s expanded data center presence.  

“With additional data centers strategically positioned worldwide, Findify can offer unparalleled site speed to clients. By delivering faster search results, personalized recommendations, and seamless merchandizing, Findify empowers businesses to stay ahead of the competition and maximize their online success.” 

Following the data center expansion, Findify noted some amazing statistics. In Australia, speed for AU customers to AU merchants improved on average by 58%. Meanwhile, in Europe, speed for EU customers to EU merchants improved on average by 45%. 

As for clients in the United States, who have always benefited from Findify’s local data centers, the impact was not as significant but continued to offer optimized speed.  

The Future of Findify: Continuing the Momentum  

While the initial wave of data center expansion and migration has already yielded remarkable improvements, Findify remains committed to enhancing services even further and implementing data centers in additional locations to achieve maximum impact.  

The focus on delivering exceptional site speed, personalization, and merchandizing capabilities to merchants worldwide continues to drive Findify’s development roadmap. 

“Findify is thrilled with the success of the initial efforts to improve site speed and establish a robust global infrastructure,” explained Mr Olsson.  

“While the most integral and impactful improvements have now been made, we will continue to roll out new data centers where appropriate in order to provide all our clients, all across the globe, with the best service possible, as well as spearhead other initiatives.”  

International Capabilities: Findify’s Multilingual Dashboard  

As part of the commitment to supporting ecommerce businesses on a global scale, Findify now offers an enhanced dashboard available in four languages: English, German, Spanish, and Swedish. This multilingual capability allows merchants to navigate the platform effortlessly and leverage powerful features in their preferred language. Moreover, Findify’s search engine now supports up to 30 languages, enabling businesses to cater to diverse markets and connect with customers worldwide. 

For more information on Findify’s powerful search and merchandising ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.

Note: The statistics provided in this blog post are based on a sample dataset and may vary depending on specific merchant configurations and query complexities. The mentioned improvements are averaged values and do not represent individual cases.

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