A family-run powerhouse, MJS Electrical supplies a huge assortment of high-quality electrical goods.
While the business itself was set up in 2010, the family members running the company have been in the electrical wholesale trade for more than 20 years.
Since the inception of MJS Electrical, which is based in a suburb of Sydney, Australia, their range has grown considerably in size.
Today they provide thousands of items to customers far and wide, largely thanks to the popularity of their Neto-powered, Zellis-designed online store.
Enhancing this presence even further, MJS Electrical has, with invaluable support from Tim Davies and everyone else at the Zellis agency, just finished integrating Findify solutions – ensuring their customers have the best possible search experiences so they can find, and purchase, the items they want to buy.
What is Findify and what does it do?
Findify is a leading ecommerce tool which uses advanced AI and machine-learning algorithms to change the order in which each individual shopper sees each product – meaning each user has the most optimized personalized journey, without the need for any manual work.
This personalization software helps ecommerce merchants increase revenue, increase conversion, optimize speed, and improve UX for an optimized ecommerce purchase journey.
Findify’s autocomplete functionality in action on MJS Electrical’s online store.
How do Findify solutions benefit online retailers?
Customers of MJS Electrical’s online store, which is hosted on the Neto platform, will now be interacting with Findify technology when they search, browse collections, and view recommendations.
The most popular Findify solution is Personalized Search. This enables online shoppers to find their preferred items quicker and easier. Search queries will have auto-complete options, while advanced spelling tolerance will ignore spelling mistakes and also provide instant results while typing.
This solution ensures retailers are always displaying the most relevant products, by re-ordering them using an advanced AI-powered personalization algorithm. It also serves to nudge search behaviour through “inspirational search” – displaying trending searches and trending products, while both “smart filtering” and “sorting” functionalities enable shoppers to find their desired items faster.
The Smart Collections solution offers similar benefits to Personalized Search, but for collections instead of search.
Personalized product rankings again ensure customers are shown the items that are most relevant to them as individuals, while sorting functionality and dynamic filters give shoppers the tools they need to narrow down the products in a collection according to their preferences.
The Smart Collections tool also includes the merchandising rules feature – the ability to complement the AI’s maximization of conversion with alternative strategies such as boosting brand collaborations or items with high margins or stock levels.
Meanwhile, the Recommendations solution displays hot sellers, recently viewed items, and newest products, allowing retailers to maximize their online store’s upsell and cross-sell capabilities without having to manually curate the products shown, as Findify recommendations are automatically populated based on the actual shoppers behaviour on the website. “
These solutions also include advanced analytics, which enable merchants to better understand the behaviour of their shoppers by giving them access to extremely valuable, and actionable, insights.
Findify CEO welcomes further Australian expansion
CEO of Findify, Philip Nobel, extended a warm welcome to Mark and his family who are the driving forces behind MJS Electrical.
“We are delighted to be working with this trusted company, and with their agency Zellis, and to be helping them improve their already impressive offering by overhauling their website’s search, collections, and recommendations capabilities,” he said.
“It’s also fantastic for Findify to be expanding further into Australia! This expansion began a few months ago following a partnership with leading platform Neto, and has led to us working with top Australian clients, like F1Moto. We really value our Australian clients and are dedicated to helping them increase their revenue and conversion rates using our solutions.”
For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.
To read more client announcements, click here. To read more about Findify and Neto, click here.
