Active Sync: The fastest Shopify sync for all product data

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Hailed as the fastest Shopify-store product sync, Findify’s new infrastructure ensures all Shopify product data remains constantly up-to-date. Any change made, including product information such as updates to prices & stock levels, as well as all metafields, tags etc., will rapidly be pushed live.

A major new infrastructure development, our newly released Active Sync (which is a big data ETL pipeline built on top of the Apache Pulsar streaming platform) is set to revolutionize the speed of ecommerce assortment synchronization for Shopify merchants. 

Utilizing Shopify webhooks, all product data is synchronized, and kept up-to-date, on an automatic basis. This includes changes to prices, products, metafields, and everything in between. Updates take place as soon as the merchant makes a change – with NO requirement for them to manually trigger a sync or wait for the scheduled event. Changes will be realized live on site almost immediately, and queued when changes made are large to ensure no updates are dropped. Our developers have built Active Sync in such a way that we only need to index the changes you make, when you make them. This allows for faster, more efficient synchronization.

Active Sync, which is unique to Findify, has become the cornerstone of our brand new infrastructure – streamlining internal processes and paving the way for additional growth and innovation.

“This is all part of our quest to make merchant life as easy as possible and represents a fundamental change in the way we handle huge volumes of data,” revealed Findify CCO, Joakim Amadeus Olsson. 

“With Active Sync specifically, merchants can rest assured knowing that their product database – including prices and stock levels – is always up-to-date. Shoppers will never see outdated results, only the most accurate and current assortment data. This will be particularly crucial when it comes to busy sales periods.”

Streamlining access with Shopify webhooks 

Active Sync is accessible in a number of ways. Merchants with developer capacity can connect their store to the Product Push API while those that don’t their own developers can connect via Findify-created platform connectors – such as Shopify webhooks. 

“In tandem with Active Sync, we have been working on creating a Shopify Active Sync Connector”, revealed Findify’s Head of Product Vsevolod Goloviznin.

“The new Active Sync infrastructure has been tested extensively during the autumn and the entire client base has now been upgraded. Webhooks will continue to be added for additional platforms but all clients can also already today utilize the custom Push API to enjoy instant updates.”

‘None of our direct competitors offers a faster product sync’

Findify CEO, Philip Nobel, said he was delighted to get this feature over the line at the very start of what is to be a record year for Findify.

“Active Sync is an amazing new infrastructure – one which none of our direct competitors has, and which will create great merchant value. It’s an extremely modern setup that will enable innovations on top for years. It has been highly anticipated by merchants, and I’m very happy to now have met this need for them. At Findify, we think there is nothing more important than listening to the wants and needs of our clients,” he said. 

“This has been a major part of our product roadmap and our developers worked really hard to get this done. I’m incredibly proud of them and of what they’ve achieved. It was a big project, requiring an entire stack rebuild, but it is something that will benefit our clients greatly – which means it was absolutely worth it.”

For more information on Findify’s powerful ecommerce tool, which includes personalization software and solutions such as Personalized Search, Smart Collections, and Recommendations, book a demo here.

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