Leading site search and personalization software company Findify has launched a new and improved backend integration with innovative user generated content app REVIEWS.io.
The popular ecommerce tool offered by REVIEWS.io helps merchants collect video, photo, and text reviews from customers which are then displayed on the merchant’s website, on Google, and on the merchant’s social media accounts.
Merchants who display these reviews on their site and social media usually see an uplift in conversion within a few weeks – because trust is king in today’s ecommerce world, and informed customers who trust in a brand end up buying more of their products.
Now, Findify and REVIEWS.io have worked to ensure all their solutions work even more seamlessly together – creating more value for mutual clients who want to sell more and sell smarter, as highlighted in an integration with Australian retailer Art Shed Online.
Maropost Ecommerce Cloud merchant Art Shed Online a “great example” of Findify + REVIEWS.io collaboration
One early adopter of the REVIEWS.io + Findify integration is Australian retailer Art Shed Online. A family-owned art supplies business that has been in operation for over 18 years.
Art Shed Online strives to provide supplies for artists at varying stages in their creative careers – from highly recognised Australian painters, to emerging artists, people getting back into art after many years, and even little artists looking for school holiday activities.
To give Art Shed Online’s customers a relevant on-site experience, they use three Findify solutions: Personalized Search, Smart Collections, and Recommendations. It then compliments these with compelling user-generated content collected through REVIEWS.io.
What this creates is more profitable engagement – the time it takes for a customer to find what they’re looking for, verify its quality and complete their purchase is drastically reduced. And when you add visual UGC into the mix, you also offer a visible product experience that’s authentic, relatable and inspirational.
Easy integration at the click of a button
Mutual Findify and REVIEWS.io clients can now integrate the two solutions within a few easy clicks. Merchants need only go to their Findify Merchant Dashboard and navigate to Settings > Integrations and then click on the REVIEWS.io integration.
Going forward, merchants can then manage the integration (including activating filters and sorting) directly within the Findify dashboard.
Two state-of-the-art solutions working together to increase ecommerce revenue
To date, REVIEWS.io has collected more than 12 million reviews. That’s a lot of user generated content!
One of the top benefits of user-generated content is that it serves as excellent social proof. Seeing content from real customers increases credibility and brings the brand’s promises into perspective.
Joakim Amadeus Olsson, CCO of Findify, explained how important it is to the company that their clients have the most relevant product experience possible.
“At Findify, we offer an advanced site search and personalization software solution, and every day we talk about positive shopper journeys and relevant product experiences. An integral part of that lies in social proofing,” he explained.
“That’s why we’ve partnered with REVIEWS.io, Australia’s leading reviews platform, as we share a common desire – helping merchants to sell more, and sell better.”
Star ratings from REVIEWS.io in operation on a Findify-generated search results page for another mutual client – Cosmetic Capital.
Mr Olsson cited the huge and continued success of retail giant Amazon as proof of how influential user generated content, such as reviews, can truly be.
“Displaying this kind of content at key conversion points across a retail website definitely impacts the bottom line for ecommerce merchants. And that doesn’t just mean text-only reviews any more. These days it can mean photo and video as well, which can then be shared on the merchant’s social media pages,” said Mr Olsson.
“I may be biased here, but I do think that Findify’s leading AI personalization algorithm and advanced site search capabilities combined with the nudging and social proofing services of REVIEWS.io is a very winning combination.”
* Findify, an advanced AI solution and ecommerce tool which uses machine-learning algorithms to change the order in which each individual shopper sees each product, creates an optimized and personalized journey for online shoppers. For more information on Findify and its solutions (Personalized Search, Recommendations, and Smart Collections), book a demo here.
* REVIEWS.io is an innovative solution for ecommerce merchants who want to boost sales showcasing customer reviews and compelling user generated content. For more information, go to www.reviews.io/business-solutions.
