UroTuning: 25% Conversion Rate Increase with Findify

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THE COMPANY

UroTuning is the number one source for original equipment manufacturer and performance car parts. Enthusiasts have been drawn to the site because they can virtually find any part they need for their car.

THE CHALLENGE

With several hundred thousand products for multiple car brands, UroTuning’scustomers faced a complexity in finding what they needed. Visitors failing to find what they were looking for increased the risk of them leaving the site and never coming back. Additionally, there was untapped potential in presenting products that were relevant but that visitors were not actively searching for.

THE SOLUTION

Trough setting up a car selection as the first step of the product discovery, a complex filter solution was made intuitive. Customers can now easily select their car and thereafter focus on the parts they need. UroTuning now display their big collections through search results & collections with smart filters. The advanced AI-search generates relevant results for every visitor and increases engagement through tailored recommendations.

Justin Welty

Owner of UroTuning

There was a good understanding for what we wanted and the team was able to translate our needs into a working example quickly and correctly. The Findify team did a great job during the entire process. Findify pays attention to your needs and follows up to make sure everything works and functions exactly how it is intended.

Justin Welty, Owner at UroTuning

INDUSTRY: Automotive

PLATFORM: Shopify

FINDIFY FEATURES: Personalized Search, Smart Collections, Recommendations

THE RESULTS

#1

Customer Satisfaction

Due to robust implementation & continuous support from Findify UroTuning’steam can focus on what matters most –day-to-day business.

25%

Increased conversion

Since implementing Findify, UroTuning has seen an increased conversion rate of 25% by making their product discovery more accessible and personalizing the experience for every customer.

100%

Automated product management

Findify automatically updates the full product experience by dynamically including new assortment in line with designed strategy.

TESTIMONIALS

"We have the need for hundreds of car applications. Findify is able to support the large scale with room to grow even more.
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"There was a good understanding for what we wanted and the team was able to translate our needs into a working example quickly and correctly"

"The Findify team did a great job during the entire process. Findify pays attention to your needs and follows up to make sure everything works and functions exactly how it is intended"