Cyberphoto’s 30% Search Conversion Uplift with Findify

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COMPANY PROFILE

One of the very first businesses in the world to realize the potential selling power of the internet, the Swedish company now known as Cyberphoto began their online journey as early as 1995 – only a year after the very first online transaction took place. Today the company’s store, hosted on the Litium ecommerce platform, continues to sell top quality cameras and camera equipment.

THE CHALLENGE

Featuring thousands of products with multiple options, variants, and accessories, Cyberphoto needed to make it easier for customers to quickly find the items they wanted to buy. They needed a solution to provide dynamic displays and filtering. They also needed advanced search capabilities to allow for model/SKU searches.

THE SOLUTION

The Personalized Search solution significantly improved Cyberphoto’s site search capabilities, both technically using advanced features like NLP and Findify’s powerful new model/SKU search, as well as through the use of a leading Artificial Intelligence personalization algorithm. This solution improved UX on the store, increased Cyberphoto’s overall Site Speed, almost halved the number of search refinements being conducted by shoppers, and allowed for the implementation of Cyberphoto’s desired filters.

Nils Kohlström

CTO of Cyberphoto

This is the first time we have invested in a search app outside what is provided by the platform and it has been a great investment. Our conversion is up and so is out shopper satisfaction.

Nils Kohlström, CTO of Cyberphoto

INDUSTRY: Cameras & Equipment

PLATFORM: Litium

AGENCY: Authority

FINDIFY FEATURES: Personalized Search, including Findify’s brand new Model Search feature

THE RESULTS

30%

Increased Search Conversion

Following integration with Findify Personalized Search, Cyberphoto experienced a 26% increase in Search Conversion. This rose a further 4% after implementing Findify’s new Model Search feature.

47%

Fewer Search Refinements

There was a 53.7% decrease in Search Refinements, meaning more shoppers were now finding relevant results from the first search, and so there was no need for them to search again.

15%

Increased Search Speed

Cyberphoto’s Site Speed rose by 36% after integrating Findify, meaning faster loading times, better ranking and SEO, and an overall improvement in user experience.

TESTIMONIALS

"Even the load on our servers is somewhat lower. Findify also has a great support team."

"This is the first time we have invested in a search app outside what is provided by the platform and it has been a great investment. Our conversion is up and so is our shopper satisfaction."

"We would absolutely recommend Findify. The product is very advanced and the interest Findify has shown in our business is a strong reason to go with them. Findify has increased our conversion and the search refinements are significantly down."