We initially tried a competitor to Findify but found it inferior in almost every way. Findify was faster to set up, offered more total value, and integrated much better with our site’s look and feel.
Apparel & Home Goods
Shopify
Personalized Search & Recommendations
COMPANY PROFILE
Fresh out of design school in 2011, innovative graduate Tori Tissell decided to make a set of unique literary-inspired Christmas gifts for her family. Mere weeks later, Tori made her idea her business. Ever since, Storiarts has been offering book lovers across the globe quality apparel and home goods inspired by their favourite tomes. Furthermore, Storiarts went on to partner with the charity LitWorld which tackles illiteracy worldwide.
THE CHALLENGE
With hundreds of products in their catalog, Storiarts needed to find a solution that made it easier for their shoppers to quickly and easily find the literary-inspired items they desired. Storiarts management also wanted a solution that included the valuable ability to capture and analyze search terms to determine what products they didn’t have that their customers wanted them to stock.
THE SOLUTION
Findify’s Personalized Search solution improved Storiarts’ site search capabilities both technically through the use of features like NLP and advanced spelling tolerance (which was significant for customers misspelling author names), as well as through the use of Findify’s leading personalization AI. The solution also included an autocomplete function which improved findability. Furthermore, the Recommendations solution improved the site’s upsell and cross-sell ability, while Findify analytics captured detailed data on what customers were looking for on-site. The Results:
9.5%
Search Conversion Rate:
Following integration with Findify Personalized Search, Storiarts reached a very impressive Search Conversion Rate of 9.5% – more than double the rate of well-performing peers.
4%
Higher Overall Conversion
Following the integration of Findify’s solutions, Storiarts’ total conversion increased by 4%, driven by smarter ecommerce site search and recommendations enabling upsells and cross-sells.
100%
Storiarts Satisfaction Score
Co-owner of Storiarts, Chris Tissell, praised Findify’s ability to increase conversion, improve user experience, and provide quick and knowledgeable resp
We initially tried a competitor to Findify but found it inferior in almost every way. Findify was faster to set up, offered more total value, and integrated much better with our site’s look and feel.
With Findify, our customers had a much easier time finding what they were looking for – which instantly led to higher conversion rates. Autocomplete and search suggestions also helped customers quickly find what they were looking for and reduced incoming customer queries.
For stores with a substantial catalog we found Findify to be the best value, most reliable, and easiest to use of the search apps on offer. Their support team is also highly responsive and able to answer our technical questions quickly.
