Goodly: Achieving 11% Search Conversion with Findify

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Findify has helped significantly reduce the time it takes to manage collections. We also love that the AI capabilities provide a more personalized experience for each customer.

Brianna Mallory, Marketing Director at Goodly

Fashion & Apparel


Personalized Search, Recommendations & Smart Collections


Goodly, formerly known as The Sock Drawer, began in 2007 when founder Brooke English opened a small sock store in her Californian hometown. The store thrived in the community, and so the store expanded into ecommerce in 2011.

Goodly is now one of the largest online sock companies in the world, offering hundreds of different styles. It has also recently started selling an ever-changing variety of gift items.


With more than 1,600 different SKUs, Goodly needed to find a solution that made it easier for their shoppers to quickly and easily find the items they were looking for. Management also wanted a solution that improved UX, included many solutions under one roof, and saved time for their team – especially in the management of collections. 


Findify’s Personalized Search solution improved Goodly’s site search capabilities both technically through the use of features like NLP and advanced spelling tolerance, as well as through the use of Findify’s leading personalization AI. The solution also included an autocomplete function which improved findability.

Furthermore, the Recommendations solution improved the site’s upsell and cross-sell ability, while Smart Collections reduced the amount of manual collection management time required from the team.

When taken together, Findify’s three main solutions streamlined processes for Goodly and resulted in improved UX storewide. 


Search Conversion Rate:

​Following integration with Findify Personalized Search, Goodly reached a very impressive Search Conversion Rate of 11% – more than double the rate of well-performing peers. 


More Search Conversion

Searching shoppers became five times more likely to convert than customers who browsed through Goodly’s store following integration with Findify solutions. 


Client Satisfaction Score

Marketing Director of Goodly, Brianna Mallory, praised Findify’s ability to improve user experience and said it has saved her team countless hours of work in managing collections. 

Since we implemented Findify it has significantly helped reduce the amount of time it takes to manage collections. ​We also love that the AI capabilities provide a more personalized experience for each customer. I would definitely recommend Findify to others.

Findify is absolutely a worthwhile investment. It’s easy to use and has helped save countless hours for our team.

We rely heavily on Findify solutions and know they play a critical role in the UX of our site. It’s also nice to have so many features wrapped into one application, and recognize the support team is always responsive and incredibly helpful.

Brianna Mallory

Marketing Director of The Sock Drawer







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