At Findify, we believe in the ethos of ‘full merchant control’. While merchants can choose to let our personalization algorithm do all the heavy lifting, they can also completely and easily tailor the customer experience, should they wish to. We recognise that sometimes, for tactical reasons, a merchant might not necessarily want to optimize for conversion.
As such, we’ve built our solutions with this in mind. For example, merchants can easily highlight high margin products, pin brand collaborations, boost/bury products with high/low stock levels or set action on any data in the database – using our robust merchandising suite and easy-to-create merchandising rules.