The customer experience from the homepage to checkout was vastly, and quickly, improved by the implementation of the full Findify suite of options. Findify is the first personalization provider we have integrated with and we have found it a very worthwhile investment.
Beauty
Maropost Ecommerce Cloud
Personalized Search, Recommendations, and Smart Collections
COMPANY PROFILE
Cosmetic Capital – Australia’s premium destination for affordable beauty – is a popular ecommerce site which runs on the Neto platform. Experts in finding the best cosmetics deals (and passing those savings on to the customer), the business does so by capitalizing on its unique relationships with manufacturers, distributors, partners and clearance houses. Over the years, Cosmetic Capital has been bestowed with literally thousands of five star reviews from genuine customers, all buying top brands like L’Oreal, Maybelline, Revlon and NYX at affordable prices.
THE CHALLENGE
Featuring thousands of products, Cosmetic Capital needed to make it easier for customers to find the items they wanted to buy. They were looking for a solution to provide an enhanced search experience that improved user experience and included key features like Advanced Spelling Tolerance and a foolproof Zero Results Workaround. The business was also interested in seeing what results personalization and dynamic displays would yield, and in supercharging their upsell and cross-sell capabilities.
THE SOLUTION
Findify’s Personalized Search solution improved Cosmetic Capital’s site search capability, both technically using features like NLP, Advanced Spelling Tolerance and a top Zero Results Pathway, as well as through the use of a leading Artificial Intelligence personalization algorithm. This solution improved UX on the store, and included the sophisticated search capabilities Cosmetic Capital desired. The Smart Collections ensured product listings within categories were dynamic, steering away from Cosmetic Capital’s previously static display, while Findify Recommendations utilized available space to drive additional upsell and cross-sell opportunities with fantastic results.
7%
Increased Average Order Value
Following its integration with the full Findify Site Search & Personalization suite, Cosmetic Capital experienced a hugely significant increase of 7% in the store’s Average Order Value.
5%
Increased Search Conversion
There was a 5% increase in Search Conversion, meaning shoppers were now finding more relevant results from the first search, improving user experience dramatically.
44%
Increased Time After Search:
Following integration, shoppers who conducted searches on Cosmetic Capital’s website stayed on site for 44% longer, being more engaged with the relevant products shown.
The customer experience from the homepage to checkout was vastly, and quickly, improved by the implementation of the full Findify suite of options. Findify is the first personalization provider we have integrated with and we have found it a very worthwhile investment.
Immediately Findify made the customer experience on site significantly better. The search functionality was faultless, which made the customer journey a more pleasant experience. We also found a large uptake on the recommendations widgets, as these were personalized and actively changing according to stock levels. This alleviated an issue where upsells/cross-sells were showing out of stock products, causing customer angst.
Findify’s team are very responsive and knowledgeable in fixing issues and teaching our team how to best utilize the platform. They are also willing to think outside the box and create custom features that improve the UX in a more specific way for Cosmetic Capital.
